Terms of Service

These terms govern your use of noumexa.com and any consulting engagement you enter into with Noumexa (operated by Nouman Bilal, headquartered in Peshawar, Pakistan). Reading them before you engage us is important — they set the rules of both sides of the relationship.

1. Acceptance of terms

By accessing the site, submitting an audit request, or engaging us for services, you accept these terms. If you disagree with any part, don’t use the site or engage us for services.

2. Our services

We provide SEO consulting services — technical SEO audits, content strategy, programmatic SEO builds, AI SEO (GEO), international SEO, local SEO, and related activities. Specific deliverables, timeline, and pricing for any engagement are documented in a separate Statement of Work (SOW) signed by both parties.

Nothing on this website constitutes an offer to enter a contract. An engagement begins only when we sign a mutually-agreed SOW.

3. Engagement terms

Every engagement is governed by:

• The Statement of Work (SOW) — scope, deliverables, timeline, and pricing.
• A mutual Non-Disclosure Agreement (NDA) — protecting both parties’ confidential information.
• These terms — the umbrella framework governing the relationship.

If any term of an individual SOW conflicts with these terms, the SOW governs for that engagement.

3.1 Payment terms

Standard invoicing is monthly in arrears, net-15. Retainer engagements may be billed in advance. All invoices are in USD unless the SOW specifies otherwise. Late payments accrue interest at 1.5% per month or the maximum rate allowed by law, whichever is lower.

3.2 Cancellation & lock-in

We do not enforce long-term lock-in contracts. Monthly retainers may be cancelled with 15 days’ written notice. Project engagements may be paused or cancelled per the terms of the SOW.

3.3 Free audits

Free audits are offered on a good-faith basis and do not create a contractual obligation. We reserve the right to decline to audit sites that are outside our expertise, present legal or ethical concerns, or where we detect abuse (e.g., multiple requests from the same source).

4. Your obligations

To let us do our job well, you agree to:

• Provide accurate information about your business, site, and goals.
• Grant necessary access — Google Search Console, Google Analytics, CMS, and hosting — as documented in the SOW.
• Respond to our questions and deliverables within a reasonable time (typically 5 business days).
• Not use our work to engage in spam, deceptive practices, or violations of applicable law or platform policies.
• Pay invoices on time.

5. Intellectual property

Ownership of what we produce follows this rule:

• Client-facing deliverables (audits, content, code, reports, strategies) — become your property upon full payment.
• Our underlying methodology, frameworks, templates, and internal tools — remain our property. We retain the right to reuse these across other engagements.
• Third-party assets — subject to their respective licences.

You grant us a limited licence to use your brand name, logo, and general engagement descriptors for portfolio and marketing purposes, subject to the confidentiality section below. Any specific case study, testimonial, or named reference requires your written approval each time.

6. Confidentiality

Both parties agree to keep confidential all non-public information exchanged during an engagement — business plans, financial data, source code, strategies, and similar. Standard exceptions apply: information that becomes public through no breach, that either party already knew, or that must be disclosed by law.

Confidentiality obligations survive the end of the engagement for a period of five years.

7. Warranties & disclaimers

We will deliver our services with reasonable skill and care, using industry-standard practices.

We do not guarantee specific SEO outcomes — including but not limited to rankings, traffic volumes, revenue, citations in AI search, or any other search engine or LLM behaviour. Search engines and AI systems are proprietary, change constantly, and are outside our control. Any agency that guarantees specific rankings is either misleading you or violating platform policies.

Except as expressly stated in an SOW, the site and services are provided “as is” without warranties of any kind, express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

8. Limitation of liability

To the maximum extent permitted by law:

• We are not liable for indirect, incidental, consequential, special, or punitive damages, including lost profits or business interruption.
• Our aggregate liability for any claim relating to an engagement is limited to the total fees paid under that engagement in the 12 months preceding the claim.

Some jurisdictions do not allow these limitations. In those jurisdictions, our liability is limited to the extent permitted by law.

9. Termination

Either party may terminate an engagement with 15 days’ written notice, or immediately for material breach that is not cured within 15 days of notice. Upon termination:

• You pay for all work performed up to the termination date.
• We deliver all client-facing work product completed to that point.
• Both parties’ confidentiality obligations survive.

10. Governing law

These terms are governed by the laws of Pakistan. Any dispute that cannot be resolved through good-faith negotiation will be resolved by arbitration in Peshawar, conducted in English, under the Arbitration Act 1940 of Pakistan. Notwithstanding this clause, either party may seek injunctive relief in any competent court for breaches of intellectual property or confidentiality.

If you are a consumer resident in the European Union, United Kingdom, or a jurisdiction that grants you mandatory local-law rights, those rights are not affected by this clause.

11. Changes to these terms

We may update these terms from time to time. The “last updated” date at the top will reflect changes. Material changes will be notified via email or a prominent site notice. Continued use after changes constitutes acceptance.

12. Contact

Questions or notice under these terms: hello@noumexa.com
Founder: Nouman Bilal, Peshawar, Pakistan